The 4 Core CSE Pillars
All CSE activities roll up to these 4 strategic areas that drive customer success:
Onboarding
Provide customers with the knowledge and recommendations needed to set them up for success based on their goals.
Driving Adoption
Advise customers on how to overcome technical obstacles or adoption blockers encountered.
Continued Technical Advisory
Serve as trusted advisor providing technical guidance on how to optimize Cloudflare products to reach evolving goals.
Translate Technical Needs Internally
Communicate technical feedback and advocate for customer's needs internally.
Program Phases
The enablement program is structured in 4 phases, each building on the previous with clear learning outcomes and checkpoints.
CSE-Led Enablement Sessions
Comprehensive training sessions led by expert CSEs across all 4 core responsibility areas and product specializations.
Pillar 1: Onboarding
Provide customers with the knowledge and recommendations needed to set them up for success based on their goals.
App Security Onboarding
WAF, DDoS Protection, Bot Management, API Shield, Page Shield
Tofarati Akeredolu (Ontario, EST)
Advanced AppSec & AI Infrastructure SpecialistApp Performance Onboarding
CDN, DNS, Cache, Load Balancing, Argo Smart Routing, Stream & Video Delivery
Ethan Kennedy (Austin, CST)
Expert in All Core Products | Technical ExpertZero Trust Onboarding
ZTNA, Secure Web Gateway, Remote Browser Isolation, CASB, Cloud Email Security, DLP
Jonathan Ellie (Florida, EST)
CF1 Zero Trust Expert | Senior CSEDevelopers Onboarding
Workers, Pages, R2, Workers KV, Durable Objects, D1, Hyperdrive, Workers AI
Jiong Yang (San Francisco, PST)
Developer Platform SpecialistNetwork Services Onboarding
Magic Transit, Magic WAN, Magic Firewall, Magic Network Monitoring, BYOIP, CNI
Daniel Elder (Washington State, PST)
Principal CSE | Network Services ExpertPillar 2: Driving Adoption
Advise customers on how to overcome technical obstacles or adoption blockers encountered.
Tuning Sessions & Performance Optimization
Guide customers on optimizing configurations and overcoming adoption blockers
Tamires Takehara (London, BRT)
Zero Trust & AppSec ExpertPost-Incident Technical Guidance
Follow-up discussions and recommendations after technical issues and incidents
Spencer Kim (Austin, CST)
AppSec SpecialistUsage Analysis & Adoption Planning
Analyze customer usage patterns and develop adoption growth strategies
Julie Russell (San Francisco, PST)
App Performance SpecialistPillar 3: Continued Technical Advisory
Serve as trusted advisor providing technical guidance on how to optimize Cloudflare products to reach evolving goals.
Technical Account Reviews (TARs)
Comprehensive reviews of customer configurations with optimization recommendations
Ken Ivory (Austin, CST)
Center of Excellence | AI Integration SpecialistTechnical Workshops & Health Checks
Focused technical sessions on specific solution areas and customer health assessment
Chris Martinelli (Austin, CST)
Multi-Product Integration SpecialistSecurity & Performance Optimization
Strategic guidance on security posture and performance optimization best practices
Farshad Kafaipour (San Francisco, PST)
Network Services SpecialistQBR & Executive Business Reviews
Technical components of business reviews aligned with customer goals and outcomes
Austin Emuang-Stubbs (Austin, CST)
Cross-Product Enablement SpecialistPillar 4: Translate Technical Needs Internally
Communicate technical feedback and advocate for customer's needs internally.
Escalation & Issue Resolution
Escalate technical issues to Product/Engineering and drive collaborative resolution
Shruti Reddy (San Francisco, PST)
Technical Escalation SpecialistCustomer Feedback & Feature Requests
Advocate for customer needs and communicate feedback to Product teams effectively
Ethan Kennedy (Austin, CST)
Expert in All Core Products | Technical ExpertTechnical Discussion Mediation
Bridge customer and internal teams for collaborative technical problem-solving
Jonathan Ellie (Florida, EST)
CF1 Zero Trust Expert | Senior CSE